Both for character, and athletic development are driven by these four qualities in our cooperation with the player: Social skills, courage, perseverance and a strong will.
We all want to strive for the best in improving these qualities amongst our players, coaches, experts, office employees and partners. In addition, we agree on the values of fairness, tolerance, respect and responsibility. Our goal is to inspire people to come together in achieving great things.
Our outlook is to promote each characteristic in the player in preparing them for life, even after the end to their tennis career.