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Adrian Rattenbury - Tennis Coach


With 40 years of successful corporate sponsorship contracts and agreements, Adrian became the first coach offered a contract by Nike in the UK.

I successfully created, manage, and developed 4 limited companies, a partnership, and sole trader businesses over the past 35 years and was the ATP Director of Programmes overseeing the ATP Tennis Camps throughout the world. Developing the coaching programme, course content, training coaches, and managing the ATP image.

Public speaking has become a big part of my career speaking to thousands of coaches throughout the world and delivering presentations at many National and International conferences.

In the world of coaching, I have gained a very high reputation and have consulted on Shaping the Future of Standards in Education and Sports Coaching in association with the Governments skills sector council. I am a member of the Advisory Panel to a National Awarding Organisation and a Sports Ambassador for one of the countries leading Sports Law firms. My International influence includes being a member of the USPTA Player Development Advisory Council and consulting National Governments and Sports Ministries. Previously I was invited to present to the All Party Committee for Sport at the House of Lords.

My sphere of influence has now gone beyond tennis and I have worked with:-

  • England Golf
  • England Lacrosse
  • Sheffield United Football Club
  • Sheffield Wednesday Football Club
  • The International Academy for Football Education
  • Nike Golf Academy
  • Wakefield Wildcats Rugby League Club
  • Corporate Athlete
  • Pro Sport Education
  • Choix

I am also a Director Trustee of a Youth Charity which engages with young people to reach their personal potential. I am also an Ambassador for Macmillan Cancer Support and the founder of the Coaching Foundation supporting coaches in their career development and wellbeing




United Kingdom

Aims & Goals

I aim to use my experience and knowledge to motivate, educate and mobilise the next generation of coaches

To help everyone from all walks of life to be able to meet their personal potential

Break down barriers restricting access to sport and sports coaching

Leave a legacy